Benchmarking and Longitudinal Studies: How to Measure Outcome Data Over Time

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Summary

Outcome measurement is a way for libraries to assess their impact on the people they serve and helps libraries answer the question, “What good did we do?” In some instances, libraries may need to measure outcomes over a longer period of time to demonstrate the good they’re doing. Logic models are used to develop a sequence of steps needed to achieve a desired outcome and measure impact. This webinar will walk through the logic model process to help libraries identify short-term, intermediate, and long-term outcomes. This webinar will also focus on how benchmarking and longitudinal studies can be used to measure those outcomes over time.

 

This is the final webinar of the 2018 series featuring Project Outcome’s Outcome Measurement Guidelines, designed to help guide and provide additional support for outcome-focused data collection. Past archives of this series, Working with Partners: How to Plan for Collaborative Outcome Measurement, presented on January 31, 2018; How to Develop Outcome Measures & Design Effective Surveys, presented on April 11, 2018; and Beyond Surveys: How to Measure Outcomes Using Alternative Data Collection Methods, presented on July 18, 2018; are available for viewing on the On-Demand Webinars page.

Learning Outcomes

At the conclusion of this webinar, participants will:

• Be able to use a logic model to identify short-term, intermediate, and long-term outcomes;
• Know what benchmarking and longitudinal studies are and the benefits of each; and
• Understand how to apply benchmarking and longitudinal studies in a library setting.

Who Should Attend

This webinar is open to everyone but will be most helpful to libraries interested in measuring outcomes. The content and resources provided in this webinar are free but accessing them does require a Project Outcome account.